Database and List Services
Data deliverability is key to direct-marketing success. Martech helps increase the deliverability of your data files and get the best results, whether you are seeking new customers or trying to improve service to your current ones. We offer the following database and list services:
| Database Management | ||
| • Bar Coding 2.D (Data Matrix) | • Address standardization | • NCOA |
| • Database creation | • Data archiving | • Unique record coding |
| • File encryption | • File conversions | • Data Entry |
| • All classes of postal presorting | • List Maintenance | |
| • Tracking Services | • Database Maintenance | |
List Management
Our data processing staff can also work with you to develop custom programming for your direct mail or fulfillment database. We can tailor a file segmenting program based on your campaign specifications, set up a tracking program for ongoing campaign, or customize a program to meet any other requirements.
List Procurement
We have a direct connection with Experian using Databridge custom
interface software. You can supply your own list.
If you decide to use our connection with Experian, you automatically
gain some advantages:
• Experian operates in a real-time environment, so lists are
very current.
• By choosing from a wide variety of characteristics such as
income, age, education and other criteria, you can customize
your Experian list.
